Arif's CV
Arif Ahamad
DIGITAL MARKETING MANAGER
Profile summary
Strategic Digital Marketing Manager with 8 years shaping multi-channel growth, performance campaigns, and digital infrastructure across healthcare and consumer brands. Known for building lead generation funnels, driving channel expansion, and optimizing ad spend to deliver measurable business outcomes. Committed to steering strategic marketing operations and aligning cross-functional teams to achieve organizational objectives.
Career highlights
Healthcare Agency Leadership: Founded an agency dedicated exclusively to healthcare providers, building complete digital infrastructure and achieving a #2 local pack ranking for best healthcare digital marketing agency in Varanasi.
Hospital Lead Generation: Delivered over 17,000 qualified leads and 1,800 patient appointments within a 3-month campaign cycle while improving appointment conversion rates by 45% and reducing cost-per-lead by 30%.
Channel Growth Strategy: Grew a YouTube channel to over 100,000 subscribers within 90 days through structured content planning, Shorts optimization, and paid media amplification for food industry brands.
Key skills
Professional experience
Reports to board level, directing end-to-end operations and service delivery for healthcare providers, hospitals, and clinics. Steered agency development, establishing full-scale infrastructure for digital client acquisition and local search performance.
- Founded an agency dedicated exclusively to healthcare clients including hospitals, clinics, doctors, IVF centres, and diagnostic labs.
- Built the complete digital infrastructure from the ground up, covering the website, SEO content assets, and lead generation funnels.
- Leads client strategy, performance marketing campaigns, and reporting.
- Managed business operations including client acquisition, service delivery, and local SEO, achieving a 2 local pack ranking for Best healthcare digital marketing agency in Varanasi.
Directed digital growth strategy for all brand channels across YouTube, Instagram, and Meta, overseeing organic and paid execution end-to-end. Managed cross-platform ad budgets on Meta and Google Ads, optimizing spend allocation to maximize reach and cost-efficient lead conversion while reporting performance insights directly to senior leadership to inform strategic decisions.
- Grew a YouTube channel to 100,000 subscribers within 90 days through structured content planning, Shorts optimization, and paid media amplification.
- Designed and executed an integrated digital strategy spanning YouTube SEO, community engagement, and retention funnels.
- Built and maintained a content calendar and funnel strategy aligning organic content with paid acquisition efforts.
Managed digital marketing operations and multi-specialty clinical outreach campaigns. Controlled WhatsApp automation workflows, organic search initiatives, and stakeholder alignment to support departmental growth goals.
- Delivered 17,000+ qualified leads and 1,800+ patient appointments during a campaign cycle.
- Improved appointment conversion rates by 45% and reduced cost-per-lead by 30% through precision audience targeting.
- Increased organic lead volume by 20% through SEO and Google Business Profile optimization.
Directed design operations for multiple clients in Varanasi. Created brand identity systems and digital marketing assets through daily creative production.
- Built expertise in CorelDRAW, Canva, and Photoshop through daily ideation.
- Executed client branding projects maintaining visual consistency.
- Designed brand identity assets for multiple clients using Photoshop, CorelDRAW, and Canva.
- Developed digital marketing materials through daily creative production and ideation.
Education
Marketing